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Apple has been spending a lot of time strategizing the iPhone packaging and its content. Back in the year 2020, Apple iPhone 12 had been shipped out with a charger and Earpods in the box. Consumers thought with the launch of the next iPhone, Apple would be back in shipping the phone along with the much-needed accessories but wasn’t to be.
Apple continued the streak of shopping the iPhone 13 with no additional accessories including the Charger and the Earpods. It adds additional pain for the users to purchase these mandatory products at a cost that’s high compared to other Chargers or Earpods unless you opt for alternatives. Some say, the company has stopped shipping the accessories in exchange to cover up the costs that it incurred to accommodate the 5G capabilities in the phone. But there’s a deeper reason for this.
Why is Apple shipping the iPhone without the supplements?
Even though the Cupertino-based smartphone leader is stating the environmental safety reasons, most of the people believe it has a relation to the company profits. As per the reports by Daily Mail, the iPhone marker is saving a chunk of the amount by removing the two items from its packaging making the boxes smaller. It cuts the cost in two ways, the first one includes the cost of production of the two, and the second, packing ( the boxes, paper, etc) and the shipment cost are substantially reduced.
As per the reports, Apple is able to ship 70 percent more devices in the shipment pallet. To add to this, environmental reasoning is also a healthy one. Possibly, this move can also help reduce carbon emissions by 2 million metric tons per year. This is as massive as 500K cars off the road.
Is this helping Apple revenues?
A big way. The first, costs mentioned above are dropping which assembled it to save a large portion of profits. But can you imagine, a buyer without a charger? The consumer is bound to purchase an original Apple charger anyways which helps Apple to make a sale of USD 20-25 per charger. This completely explains how Apple is able to set up a whole new trend of manufacturing cost to profit conversion.
Final words :
A large share of consumers are totally unhappy with this move and that’s where the positioning of the brand’s new concept has been nailed. Apple is hoping for an eventful 2022, but what’s exciting to know is iPhone 13 sales have crossed 40 million during the holiday season (Dec 21- Jan 22) making the statement from Apple worthy to be noticed. In case you wish to buy Apple 13 / 13 pro chargers, here is the list you can check.