Are you struggling to find good open rates for your email campaigns? Does the content you send gets treated as email spam? One of the key reasons for this is the users never saw the email as it landed in Spam. If your emails are landing in spam, there are several aspects you could improve. All your hard work of building content to share could be ruined for the simplest of mistakes you never pay attention to. Note that, this is NOT the only reason for your email landing in Spam, but I’ll share one trick that’ll help you to check issues with your email.
Over the years, mail service providers have become more rigid on filtering emails, and sometimes due to the content, your email could also land in the Spam folder. However, this process is not 100% but let’s take a snap at the baseline issue: Email Deliverability.
How to avoid your email being treated as Email Spam?
Let’s take about the actionable solution on how we can improve the deliverability. Did you ever pay attention to evaluating certain aspects of your email? Let me explain by taking an example. Did you know Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) are two essential parameters in key deciding the score where your email lands?
SPM record is an open standard and it prevents sender address forgery. This is done by enabling domain admin to define which mail servers are allowed to send emails from their domain. However, this needs configuration to allow properly formatted SPF records and the recipient server to check the message compliance. DKIM on the other hand adds an encrypted signature to all the outgoing message headers. The signed message uses DKIM to decrypt the header to verify the authenticity of the email. In fact, if you can also check the Domain-based Message Authentication, Reporting & Conformance (DMARC) policy that allows sending to indicate that emails are secured by SPF and/or DKIM.
Here is a tool – Mail Tester, that you can use to send test emails to and allows you to find the spam score of your email. Simply send an email to the email address seen, and wait for 15-30 seconds before the email is delivered and scanned. Once the process is complete, the entire analysis is shown to you, free of cost. The higher the score, the better chances are of landing it in the primary inbox.
How often do you need to check this?
This depends on case to case as email going to spam has several factors assigned to it. But getting the basic things sorted can be handy. About me, at least once a month, I visit this score to check how the emails are performing by sending a test email. This not only helps me to gather information about the email settings but also the content of the email, against the filters. It works.
If you run email campaigns, it is important that you pay high importance to Open rates. This tool can surely help to understand core issues with your email. Do check it out and let me know about your experience with the tool.